New EFAMA brochure answers key questions on sustainable investing, to assist EU citizens in their financial decision-making

EFAMA has released a brochure titled „Sustainable Investing Explained in 9 Questions“ to assist EU citizens in navigating the complex landscape of sustainable investing. The brochure covers key aspects such as defining sustainable investing, available investment strategies, the impact of sustainable investments, questions to ask when selecting sustainable products, and how to get started. It emphasizes the importance of understanding one’s motivations for investing sustainably and provides information on various sustainable investment strategies.
Despite the growing interest in sustainable investing, individuals often find it challenging to comprehend the nuances of this relatively new investment paradigm. EFAMA’s brochure aims to bridge this knowledge gap by offering insights into crucial aspects of sustainable investing.
The publication underscores EFAMA’s commitment to enhancing financial literacy levels among the general population. In an effort to support EU citizens in their financial decision-making, the brochure will be made available in various EU languages over time, thanks to the backing of EFAMA’s members.
EFAMA welcomed the emphasis on understanding the client’s motivation for investing sustainably, highlighting the importance of recommendations meeting client expectations. The brochure also delves into different sustainable investment strategies, such as best-in-class selection, engagement and voting, norms-based screening, exclusions, sustainability-themed investments, and impact investing.